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MBA-6105 Marketing Management (NSP-2020) Notes UNIT- III and IV

HPTU Exam Studies December 07, 2023
MBA-6105 Marketing Management (NSP-2020) Notes UNIT- III and IV

Unit III Concept of a Product: A product, in the context of marketing and business, is not limited to physical goods but encompasses anything that can be offered to a market to satisfy a want or need. It includes both tangible items (physical…

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