Roadmap to Questionnaire Design (PPT)

 

Roadmap to Questionnaire Design

Definition of a Questionnaire

´ “A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents.” (Wikipedia)

Questionnaires for different studies

´ TYPE OF STUDY	´ QUESTIONNAIRE TYPE	´ METHOD OF ADMINISTRATION
´ Large, ´ Quantitative Studies	´ Structured	´ Telephone ´ Face-to-face ´ Self-Completion
´ Business to business studies ´ Investigative Consumer Studies	´ Semi-Structured	´ Telephone ´ Face-to-face
´ Qualitative Studies	´ Unstructured Exam Studies	´ Depth Interviews ´ Face-to-face ´ Focus Group

Exam Studies 

Structured Questionnaire

´ They are definite, concrete, and pre-determined questions.

´ The questions are presented with exactly the same wording and in the same order to all respondents.

´ Resort is taken to this sort of standardization to ensure that all respondents reply to the same set of questions.

´ Structured questionnaires have fixed alternative questions In which responses of the informants are limited to the stated alternatives

SEMI-STRUCTURED QUESTIONNAIRES

´ Semi-structured questionnaires comprise a mixture of closed and open questions.

´ They are commonly used in research where there is a need to accommodate a large range of different responses from companies.

´ The use of semi-structured questionnaires enables a mix of qualitative and quantitative information to be gathered.

´ They can be administered over the telephone or face-to-face.

UNSTRUCTURED  QUESTIONNAIRES

´ Unstructured questionnaires are made up of questions that elicit free responses.

´ These are guided conversations rather than structured interviews and would often be referred to as a “topic guide”.

´ The topic guide is made up of a list of questions with an apparent order but is not so rigid that the interviewer has to slavishly follow it in every detail.

Essential Steps to develop a questionnaire

´ Decide the information required.

´ Define the target respondents.

´ Choose the method of reaching your target respondents.

´ Decide on question content.

´ Develop the question wording

´ Put questions into a meaningful order and format

´ Check the length of the questionnaire

´ Pre-test the questionnaire

´ Develop the final survey form.

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